Giant Singapore Joins NTUC In Bid To Reduce Cost Of Daily Essentials
Giant, the supermarket chain, came from humble beginnings in Malaysia. They began with one provision shop in Sentul Pasar, Malaysia in 1944. The first Giant Supermarket only opened in 1982, in Kelana Jaya. Today, Giant Singapore has about 50 stores all throughout the island.
On Wednesday, 24 September, Giant Singapore said it would commit to lowering prices across the board for all of its products for at least six months. This decision cost the supermarket chain several million dollars. As the economic impact of the pandemic continues to snowball, Giant Singapore expects the public’s need for affordable produce and basic goods to rise as more people turn to home-cooked meals and staying at home.
Like Giant Singapore, NTUC Fairprice also made a significant investment to alleviate living costs for Singaporeans. NTUC Fairprice pledged in June to freeze the process of 100 house brand items until the end of year. These items are mainly daily necessities like cooking oil, rice, household cleaners and toiletries.
The news comes at the heel of the Singapore government’s decision to extend the COVID Support Scheme until 31 December. To qualify for the scheme, eligible workers have to provide documents to support that they have been job hunting or engaged in training programmes. Successful applicants will receive $800 a month for three months.
Have you been cooking at home more due to the pandemic? Have you been spending more or less on groceries lately? If you are curious about Giant Singapore’s current promotions, you can find them here on their webpage.